We tell you what we know. And what we don't.
Our Team
Embedded with every client.
Jim Wallin
Partner & Head of Production
Experience:
Jim Wallin is Partner & Head of Production at MICROBURST. A multi-Emmy®, Telly Gold, and PromaxBDA-winning producer, he builds creative engineered to perform — work that holds up to scrutiny when results matter.
His broadcast credits span news, sports, and entertainment programming for NBC Sports, Fox News Channel, Golf Channel, Hearst Television, and MTV Networks. International work has reached audiences on four continents through partnerships with Televisa, FIBA Basketball, Bell Media, and Fox Sports Australia.
Beyond broadcast, Jim has scaled digital sports platforms from niche to mass-market — including a long-running content partnership that grew from 30,000 to more than 3.5 million monthly users. Today, that range is what he brings to every MICROBURST engagement.
Based in Chicago with an active presence in Miami and Latin America, Jim partners with brand and marketing leaders to turn ambitious ideas into work that earns attention and stands up over time. He lives in Naperville, Illinois with his wife, Roxanne, and their son.
His broadcast credits span news, sports, and entertainment programming for NBC Sports, Fox News Channel, Golf Channel, Hearst Television, and MTV Networks. International work has reached audiences on four continents through partnerships with Televisa, FIBA Basketball, Bell Media, and Fox Sports Australia.
Beyond broadcast, Jim has scaled digital sports platforms from niche to mass-market — including a long-running content partnership that grew from 30,000 to more than 3.5 million monthly users. Today, that range is what he brings to every MICROBURST engagement.
Based in Chicago with an active presence in Miami and Latin America, Jim partners with brand and marketing leaders to turn ambitious ideas into work that earns attention and stands up over time. He lives in Naperville, Illinois with his wife, Roxanne, and their son.
Daysi Salazar
Partner & Head of Strategy
Experience:
Daysi Salazar is Partner & Head of Strategy at MICROBURST. An engineer by training and a marketer by practice, she brings a systems-driven approach to brand strategy, content, and growth.
Her background spans technology and consulting, including her role as COO at NeosCloud, where she helped scale cloud and SaaS solutions for enterprise clients before turning her focus to brand and content strategy. Daysi has helped grow national brands through embedded partnerships with Wilson, YMCA USA, Stretch Zone, Völkl, Gamma Sports, and the Racquet Sports Professionals Association.
Her creative work has aired on OTT platforms and CBS Sports Network. A graduate of Louisiana State University, Daysi serves as Billie Jean King Cup Captain for the Dominican Republic and works with young players to develop the next generation of talent.
Based in Miami, Daysi leads bilingual campaigns across the U.S. and Latin America for brand leaders who need strategy that holds up across markets.
Her background spans technology and consulting, including her role as COO at NeosCloud, where she helped scale cloud and SaaS solutions for enterprise clients before turning her focus to brand and content strategy. Daysi has helped grow national brands through embedded partnerships with Wilson, YMCA USA, Stretch Zone, Völkl, Gamma Sports, and the Racquet Sports Professionals Association.
Her creative work has aired on OTT platforms and CBS Sports Network. A graduate of Louisiana State University, Daysi serves as Billie Jean King Cup Captain for the Dominican Republic and works with young players to develop the next generation of talent.
Based in Miami, Daysi leads bilingual campaigns across the U.S. and Latin America for brand leaders who need strategy that holds up across markets.
John C. Hoffman
Senior Executive Producer
Experience:
John C. Hoffman is senior executive producer at MICROBURST, delivering high-impact content, experiential productions, and audience engagement for sports, media, and creative clients. He combines strategic production leadership with creative vision to bring ambitious campaigns and live experiences to life.
John has led production for marquee clients including Disney, Airbnb, WarnerMedia, Google, and Mr. Beast, overseeing experiential activations, branded content, and live events across entertainment, lifestyle, and corporate sectors. He is recognized for unifying creative strategy with seamless execution to produce work that resonates and drives results.
Based in Miami, Florida, John partners with founders and brands to elevate creative impact, streamline production, and deliver experiential work that maximizes visibility, engagement, and audience connection.
John has led production for marquee clients including Disney, Airbnb, WarnerMedia, Google, and Mr. Beast, overseeing experiential activations, branded content, and live events across entertainment, lifestyle, and corporate sectors. He is recognized for unifying creative strategy with seamless execution to produce work that resonates and drives results.
Based in Miami, Florida, John partners with founders and brands to elevate creative impact, streamline production, and deliver experiential work that maximizes visibility, engagement, and audience connection.
Elvis Espinal
Head of Technology & Innovation
Experience:
Elvis Espinal is Head of Technology & Innovation at MICROBURST, bringing 15+ years of expertise in solution architecture, cloud solutions, and digital transformation to fuse advanced tech with the agency's creative services.
Previously a CPQ Solution Architect at Accenture, Elvis designed Configure, Price, Quote systems on Salesforce to streamline revenue operations for enterprise clients. He founded and served as CEO of NeosCloud, delivering SaaS consulting in CPQ, CRM, and custom cloud implementations, with earlier roles at CallidusCloud (now SAP) and Eaton. He holds ServiceNow certifications and is a Certified SAFe® 6 Agile Product Manager.
A graduate of Instituto Tecnológico de Santo Domingo, Elvis leads MICROBURST's technology strategy — automating workflows, integrating AI, and turning creative campaigns into scalable, full-funnel solutions.
Previously a CPQ Solution Architect at Accenture, Elvis designed Configure, Price, Quote systems on Salesforce to streamline revenue operations for enterprise clients. He founded and served as CEO of NeosCloud, delivering SaaS consulting in CPQ, CRM, and custom cloud implementations, with earlier roles at CallidusCloud (now SAP) and Eaton. He holds ServiceNow certifications and is a Certified SAFe® 6 Agile Product Manager.
A graduate of Instituto Tecnológico de Santo Domingo, Elvis leads MICROBURST's technology strategy — automating workflows, integrating AI, and turning creative campaigns into scalable, full-funnel solutions.
Federico Boscarino
Head of Business Development
Experience:
Federico Boscarino is the Head of Business Development at MICROBURST, driving strategic partnerships, client growth, and brand expansion for sports, media, and creative clients. He combines performance expertise with global networks in sports and entertainment to identify opportunities and deliver measurable impact.
A former NCAA Division I tennis player and Top‑50 junior in South America, Federico has worked hands-on with elite athletes including Anna Blinkova (#56), Veronika Kudermetova (#9), and Wimbledon Champion Elena Rybakina (#4), as well as high-performance juniors and adult players. His background in coaching, strategy, and performance informs his approach to building client relationships and executing growth initiatives.
Based in Miami, Florida, Federico partners with founders, brands, and organizations to expand reach, simplify complex challenges, and deliver impactful collaborations.
A former NCAA Division I tennis player and Top‑50 junior in South America, Federico has worked hands-on with elite athletes including Anna Blinkova (#56), Veronika Kudermetova (#9), and Wimbledon Champion Elena Rybakina (#4), as well as high-performance juniors and adult players. His background in coaching, strategy, and performance informs his approach to building client relationships and executing growth initiatives.
Based in Miami, Florida, Federico partners with founders, brands, and organizations to expand reach, simplify complex challenges, and deliver impactful collaborations.
How We Work
What we believe in.
Hands-on, always.
Sharp, focused expertise on every engagement.
Craft over volume.
Fewer clients, more invested in each one.
Honest advice first.
We'd rather tell you what won't work.
One team, every discipline.
Brand, video, technology — no silos.
Let's talk
Want to work
together?
We keep our client list small. If we're a fit, let's figure it out on a quick call.
